ABOUT BOBBY
In 2011, I faced a significant health challenges.
I had spent many years dealing with high cholesterol, high blood pressure, sleep apnea, and diabetes. I was faced with a critical life decision: change the way I was living or continue my current destructive course. I chose to drastically change my lifestyle, and in the process it transformed my life so that I could live it more fully. And I want to help you do the same.
I’m a dedicated entrepreneur, health advocate, and business leader with over 45 years of experience across multiple industries. A native of Northwest Arkansas, I earned a degree in Marketing and an MBA from the University of Arkansas. My professional career spans grocery merchandising, corporate leadership, and insurance services, culminating in his co-founding of Snack Lab, a successful health food concept.
Today, I’m a certified health and life coach, author, and speaker focused on helping clients live a life of vitality and health.
My Why
I truly enjoy hiking the breathtaking mountain peaks of Colorado, spending quality time with my wonderful six grandchildren, and passionately supporting the Arkansas Razorbacks in their athletic endeavors. With over 42 years of cherished marriage to his beloved wife, Debbie, I places great value on the importance of faith, family, and the spirit of resilience in all aspects of life.
My Approach
I want you to live a life of vitality.
There’s a lot of noise in the health and wellness industry today about being the “best you.” Sure, you can take pills, shots, drinks, etc. But my focus is on using our bodies and our lives the way God designed them. Crowding out things that don’ t benefit us, and bringing in more of what does— real food, movement, relationships, rest, and more.